Sentinel Consulting has engaged a community of consultants and companies who partner together to extend their breadth of expertise to match each client’s specific requirements. They includes:
Sentinel Consulting provides business development services for a wide variety of clients. Below are case studies of recent activities on behalf of Sentinel clients that demonstrate the range of Sentinel Consulting services.
BREAKING INTO THE FEDERAL MARKET
An international management services company with expertise in business process transformation wanted to expand their business into the public sector. Sentinel Consulting assisted them in creating a business development strategy for the federal government. Sentinel Consulting researched and identified the right organizations and arranged for the client to present their capabilities to key government decision makers. Sentinel Consulting provided background information including intelligence on up-coming procurement activities and insight into where each agency’s programs are heading. Sentinel Consulting saved the client time, effort and expense in knowing effective ways to reach the decision-makers in the target market.
EXPANDING FEDERAL MARKET PRESENCE
A publicly held company that provides innovative engineering, technical, and information technology services to federal, state, and local governments wanted to expand into the military health care arena. Sentinel Consulting provided them with market intelligence that enabled them to focus and select the best opportunities to pursue. Sentinel Consulting assisted them in selecting and assembling a complementary team of partners to submit a two billion dollar, ten year bid to the government. This client has requested Sentinel Consulting’s on-going assistance in maximizing the value over the life of this procurement contract.
RESTORING A FEDERAL AGENCY RELATIONSHIP
A network design and integration firm with a major government contract approached Sentinel Consulting for assistance in resolving issues that were damaging their relationship and image with their government customer. They needed advice in dealing with both contractual concerns and customer politics. Sentinel Consulting provided advice on resolving both the technical and interpersonal issues and helped bring them to successful resolution. The contract is now secure and the client positioned for expansion of its presence in this agency.
OBTAINING RESEARCH AND DEVELOPMENT FUNDING
A medical technology company with cutting edge technology wanted R&D funds to prove its potential value in saving lives on the battlefield. Sentinel Consulting, worked as the DOD expert on a team with two other top consulting firms, to develop and execute a strategy to obtain congressionally appropriated funds for a two year research project. This included consultation with key Congressional members and staff, and demonstration of the technology to both Hill and Military sponsors.
TARGETED OPPORTUNITY DEVELOPMENT
A medical technology company that develops, manufactures, and markets genetic analysis systems for the clinical genetic assessment, biothreat, and life sciences markets wanted help in identifying opportunities within HHS for their avian flu detection technology. Sentinel Consulting researched and created a strategy and arranged for meetings to educate key prospective contacts who could be instrumental in advocating the use of the technology.
INTRODUCTION TO KEY DECISION-MAKERS
A leading provider of enterprise identity and access management solutions wanted to sell their offerings to military treatment facilities. Sentinel Consulting arranged contact with the key IT program managers who would be responsible for these programs. Sentinel’s support of marketing strategies can range from generating interest and awareness, to formulating the approach to the procurement and funding processes.